Give style to people,
not bots.

Protect your clothing brand from bots that ruin your drops and releases, copy your work, crash websites or even steal data.

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Bot prevention for clothing brands

At Variti, we specialise in sophisticated bot attacks, a growing threat for streetwear, sneaker, luxury fashion, couture and other clothing brands globally. 
Sneaker bots hijack the releases and drops, web scraper bots read and collate data on your products, branding, pricing and any other valuable content to then create fakes, DDoS attacks crash your website resulting in lost sales and digital fraud can simply be detrimental to your business and name. 

We block the bad bots, so your business can thrive.

Gain reputation

Become a trusted and reliable clothing brand by offering the best user experience possible.

No hate, just glory

Having happy customers leads to fewer complaints and positive publicity.

Save cash

Without bots draining your traffic, no need for fancy infrastructure and resources that cost money.

Boost sales

Improved user experience, reliable website and a solid ‘no bots’ reputation opens doors to new opportunities and growth.

Sounds interesting? There's more...

On top of delivering clear benefits to your business and its security, we ensure you can hit the ground running quickly and easily, without making changes to your existing infrastructure or policies.  

We also don't block IPs or require CAPTCHA to ensure that all genuine traffic gets through to your site and have a smooth user journey. 

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  • Quick and easy setup
  • No fine-tuning or maintenance needed
  • Fully flexible integration
  • No IP blocking or CAPTCHA

Websites Protected


Maximum Protection Time


Protection Success Rate


Malicious Attempts Blocked Daily

"We see over 70% requests being generated by bots during drops. Similarly for raffles, up to 75% of traffic is bots. We block these with a 99.99% success rate."

- Rubin, Head of Technology, Variti

How does it work?

At Variti, we use our Active Bot Protection technology which combines real-time intelligence and deep analytics to check every single request. We fundamentally work out if the request is human or bot in real time using a combination of 100s of factors.

This is how we ensure that every bad bot is blocked whilst all genuine requests get through smoothly, and why we're unrivalled in bot mitigation results.  

Learn more

Some of the ways our existing customers use
Active Bot Protection 

Sneaker and ticketing bots are used to buy items and autocomplete the check out process on e-commerce websites. 
This can particularly become an issue for limited stock items, luxury goods and special offers.
For example, we see up to 75% of limited stock purchases from luxury fashion brands being made by bots, leaving genuine users unable to get their hands on the desired items. This creates unrest and dissatisfaction amongst potential customers which has long term implications on the business overall.
At Variti, we block sneaker and ticketing bots, allowing only human interaction within your online shops. This not only improves your e-commerce website and customer satisfaction but also raises the brand's credibility and trust.

Web scraping, also known as screen scraping, web data extraction and web harvesting, is a technique employed to extract large amounts of data from websites. This can lead to theft of intellectual property or unfair competitive edge - both can cause a business to suffer severe financial losses. 

We have seen examples where businesses notice a huge influx in website traffic just to realise that up to 40% (in some cases as high as 93%) of this traffic consists of content or price scraping bots. 

With Variti, you can ensure that all unauthorised activity on your website is blocked, therefore keeping information such as product descriptions, betting odds, news content and prices safe. 

Account takeover / account compromise is when access to a genuine customer’s account is granted to an unauthorised party. Any online account can be taken over by fraudsters:  e-commerce accounts, user profiles, subscriptions, bank accounts, emails and so on. 

This sort of fraud is very serious and can have a detrimental effect on the business as data privacy laws get broken and the brand gets a bad reputation. 

At Variti, we are experienced in working with various types of organisations and keeping their business and customer data safe, including ecommerce stores and banks where data privacy and security has to be extremely high. 

Whilst we have given a few specific examples, there are many more types of cyber fraud that we protect against, including OWASP’s automated threats.
Some of the additional cyber attack types we protect businesses from are:

  • marketing fraud, ad fraud and click fraud
  • brute force attacks
  • credential stuffing and cleansing
  • API abuse
  • spam
  • fake account creation
  • DDoS

If you have any other specific fraud types or issues in mind but don't see them listed, drop us a line and we will help where we can.

Not convinced your website has bots?

Get a free trial for visibility of your traffic.

We also provide customised cyber risk assessments - from simple checks to in-depth simulations and audits - to provide you with all the necessary information. The final threat report will help you to make the best decisions for the future of your business.

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"I don’t even bother with drops from certain brands anymore...bots always win and nothing is done about it."

- Jack, Sneakerhead

Want to know more?

Our blog offers news and insights from the internal team - all linked to automated cyber attacks, bot mitigation and DDoS protection as well as more general cyber security topics.

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Start blocking bad bots today

It's as easy as 1-2-3...

You reach out, we chat and decide to trial Variti on your single or multiple websites and/or APIs. Easy and quick, done on the same day.

You test our technology for a week and love the benefits: no more cyber attacks, increased speed, better user experience and more.

You decide to keep using Variti's protection and voilà - nothing more needs to be done, your protection is live and bad bots can't get through!